From Technician to Distributor: How to Build a Profitable Nail Business Beyond the Salon..By Monika Selim E-MO Nails..

From Technician to Distributor: How to Build a Profitable Nail Business Beyond the Salon..By Monika Selim E-MO Nails..

The nail industry is booming—worth billions globally. Many nail techs don’t realise they can expand beyond services into distribution.

Monika Selim from E-MO Nail Distribution is a shining example of someone who has put hard work determination and passion into her career, chasing her dreams and building her business from a solo nail technician to an international nail educator and now Director of a successful nail distribution business based in Northern Ireland .

 

Here, she tells us why becoming a distributor is a smart move!

1.Why Distribution could be your Next Step. 
-Higher earning potential compared to just service income.
-Multiple revenue streams (products, training kits, accessories).
-Positioning yourself as a leader in your local nail community.

2. What You Need to Become a Nail Distributor
-Knowledge of nail products & brands.
-Supplier partnerships and bulk purchasing.
-Marketing and building a customer base (other techs, salons, students).

3. Benefits of Being Both a Tech & Distributor
-First-hand product testing & recommendations.
-Built-in trust with other nail professionals.
-Ability to combine services, training, and sales.

4. Challenges & How to Overcome Them
-Storage and logistics.
-Competing with larger distributors.
-Building brand loyalty through customer service and exclusives.

5. Steps to Get Started Today
-Research and choose your brand/product line.
-Start small: sell to colleagues, students, and local salons.
-Build an online presence (Instagram, TikTok, website).
-Expand into educator roles or distributor-exclusive training.

'Becoming a distributor is more than sales, she states. 'It's about leadership, influence, and community'

If you’re already in nails, distribution could be the next big step in your career. Firstly "upskill upskill, upskill "says Monika "I constantly challenged myself, researched the best training courses and best quality products, and every spare moment I had I put into education and career development, still today I'm always learning and I love it!"

Monika now trains students of all levels at her school in Newry, Northern Ireland and distributes her gel nail products, electrical equipment and accessories to salons snd spas through Ireland and the UK

If you interested in her courses or product
Contact
Tel: 07714749309 NI & UK
ROI (00447714749309)
Email info@e-monails.co.uk

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